Brand Executive - Strategic Marketing & Consumer Insights

Join Erela as a Brand Executive and play a pivotal role in shaping the future of our brand through data-driven strategies and consumer-centric insights. In this dynamic position, you will collaborate with cross-functional teams to develop and execute comprehensive marketing strategies that drive brand growth and consumer engagement. Based in Jakarta Raya, this role offers a unique opportunity to work in a vibrant and fast-paced environment, where your insights and strategies will directly impact our brand's success.

As a Brand Executive at Erela, you will work closely with our marketing, sales, and product teams to understand consumer behavior, identify market trends, and develop strategies that resonate with our target audience. You will leverage data analytics tools such as Google Analytics, Tableau, and Excel to gather and analyze consumer data, providing actionable insights that inform our marketing decisions. This role is perfect for a strategic thinker with a passion for consumer insights and a proven track record of developing and implementing effective marketing strategies.

📋 Tanggung Jawab Pekerjaan

• Develop and execute comprehensive marketing strategies that drive brand growth and consumer engagement.
• Conduct market research and consumer insights to identify trends and opportunities.
• Analyze consumer data using tools such as Google Analytics, Tableau, and Excel.
• Collaborate with cross-functional teams to align marketing efforts with business objectives.
• Create and manage marketing campaigns that resonate with target audiences.
• Monitor and report on campaign performance, providing insights and recommendations for continuous improvement.
• Stay updated with industry trends and best practices in marketing and consumer insights.
• Present findings and recommendations to senior management, ensuring clear and compelling communication.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 3-5 years of experience in marketing, consumer insights, or a related field.
• Proven track record of developing and implementing effective marketing strategies.
• Strong analytical skills with proficiency in data analytics tools such as Google Analytics, Tableau, and Excel.
• Excellent communication and presentation skills.
• Ability to work collaboratively in a cross-functional team environment.
• Passion for consumer insights and a strategic mindset.
• Familiarity with consumer research methodologies and techniques.

🛠️ Keahlian

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